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Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action.However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Check back with Scripted February 11 for a full interview with Christian.Why they rock: Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together.
There’s no better way to market your product than by sharing stories straight from your users.
Plentyof Fish also has a large number of users and a well-engaged blog.
The Plenty of Fish blog features articles with tips on everything from finding love to getting over a breakup.
We talk a lot about B2B companies and their content marketing successes that sometimes it can be easy to forget what the B2C world is up to – for example, dating websites and apps.
However, the combination of great subject material — dating, attraction and sex —in addition to advanced data analysis have made dating site blogs must-read material.