The truth about lying in online dating profiles pdf merge slovakia dating sites
The halo effect refers to the cognitive bias that the first feature we recognize in another person influences how we perceive that person later.
Because visual cues are mostly the first we recognize (Bar, Neta, & Linz, 2006), they are important for such a halo effect.
On basis of these visual cues, not only the visual attractiveness is obviously apparent, but inferences are also drawn with respect to the person’s traits (Hassin & Trope, 2000; Kanning, 1999).
Online profile photos provide such visual cues that give users the very first impression about profile owner’s, weight, skin colour, hair colour, and eyes (Alley, 1988; Hermann, Zanna, & Higgins, 1986; Rhodes & Zebrowitz, 2002) and his attractiveness in general that will later influence the impression formation about the target person.
The findings are fully in line with other empirical findings that support an evolutionary perspective, namely that men ascribe a higher value to physical attractiveness in judging women than women do in judging men.Nowadays social networks (SNS) like My Space, Facebook, Linked In, or online dating services are used by millions of people.In 2010 Facebook already has more than 400 million active users (according to its own data, see The primary purposes of such online services is socialising and engaging in communication with friends (e.g., to establish business relevant contacts (e.g., or to initiate completely new contacts and friendships (In Germany, Austria and Switzerland, in 2007 more than 7 Million people used already online dating platforms (Pflitsch & Wiechers, 2008).Social network sites or dating services allow individuals to construct a more or less public profile that represents themselves, to invite other users as friends or contacts, and to look at the profiles of other users (for an overview see Boyd & Ellison, 2006).
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For this reason, users typically generate personal profiles including descriptors such as age, sex, hobbies, various preferences, interests, location, or professional background. Because photos (mostly of faces) are often displayed at a prominent place and faces generally attract attention automatically (e.g., Vuilleumier, 2000), they play a crucial role in forming the desired online self representation (e.g., Fiorie, Taylor, Mendelsohn, & Hearst, 2008; Young, 2009), a process that is known elsewhere as impression management (Goffman, 1959/1990).